The environmental sustainability of the Insight project does not stop at the formulas, but also embraces the packaging world.
rPET, OUR CHOICE
PET (Polyethylene Terephthalate) is a lightweight and durable polyester, thanks to its infinite recycling possibilities, which possesses an excellent profile from the viewpoint of environmental sustainability. PET belongs to the family of thermoplastics, materials that are transformed by heat into very viscous liquids that are easily worked: they return to the solid state when the temperature is lowered. Since their structure does not undergo modifications, the material can be subjected more than once to remodelling processes using heat: this characteristic of PET makes it 100% recyclable and it becomes possible to transform it into rPET: we chose to use 100% post-consumer recycled PET for all bottles and jars of the INSIGHT line.
WHAT DOES IT MEAN TO USE RECYCLED PET?
- protect the environment;
- reduce carbon dioxide emissions: for every kg of recycled PET up to 3kg of CO2 are spared!
- save energy: by manufacturing products from recycled PET it is possible to achieve a 50% energy savings, reducing costs and limiting harm to the environment.
LABELS: RECYCLED PET AND RAFCYCLE
All labels of Insight products in bottles or jars are made of a material that has a minimum content of 25% recycled PET resin.
Moreover, we joined the RafCycle® project, sponsored by UPM Raflatac, a programme developed for the recovery and valorisation of scraps of labels throughout their life cycle.
WHO IS UPM RAFLATAC?
UPM Raflatac is a global leader in the production and supply of films and self-adhesive labelling papers.
WHAT IS RAFCYCLE®?
This is an innovative recycling concept based on the reuse of scraps generated from adhesive labels to create new materials.
RafCycle® recovers the byproducts of adhesive labels, destined for incineration or disposal in
landfills, and transforms them, giving them a new lease on life. It also reduces the amount of waste to be disposed of in landfills and offers countless advantages to printers, packagers and other operators in the label sector, of course, to the environment. Processing waste from labels – scraps and matrices – are recovered and destined for waste-to-energy conversion at the UPM paper mills and used as fuel. Thanks to a technologically advanced process, siliconised backing paper is recovered and sent for recycling at the UPM paper mill to be transformed into new cellulose that will become new paper.