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INSIGHT offers an INCOLOR line that is of the highest professional colour quality with the lowest ammonia contents. Our Hydra-Color® Blend is uniquely formulated to address skin sensitivity and irritation due to the alkalinity of permanent dyes. With 100% grey coverage this formula, unlike any others on the market, guarantees intense colours, hydration and long-lasting results all whilst protecting the hair fibres.

 

What is HYDRA-COLOR® BLEND and how does it work?

Hydra-Color® is an innovative blend of esters of natural origin (Lauryl Lactate, Octyldode- cyl Lactate, Tristearyl Citrate), derived from Lactic and Citric Acids, with a protective, but above all moisturizing, action. This formula is specifically designed to combine with the low liberated ammonia content in the colour, to retain water inside the hair for maximum hydration and shine.

Why we used Ammonia?

The chosen ammonia molecules in out colour are specifically chosen for their properties e.g Ammonium Lactate, is a compound of the NMF which is a fundamental factor for cutaneous and capillary hydration. The substitute for ammonia that is present in other colours does not offer such protective features and thus for maximal benefits we have chosen include selective ammonia molecules in our formula.

Another advance benefit is its unique reaction with our HYDRA-COLOR® formula. In order to provide the highest level of professional care these two molecules combine during the colouring process to unlock a new level of hydration and colour intensity.

Organic Properties

*Vegetal Phytokeratin

Composed by Hydrolysed wheat protein, with amino acids similar to those found in the hair and nails, this extract strengthens the hair fibre and give volume and shine.

 

*Organic Argan Oil

Referred to as the “Liquid Gold” because of tits benefits, this oil makes the hair soft, elastic and easy to comb. Being Rich in vitamin E, Linoleic acid, omega 3 and 6 and fatty acids, this oil contrasts the action of free radicals which promotes elasticity of the hair. Feeding and protecting the hair during the colouring process.

 

*Grape Seed Butter

Rich in vitamins and polyphenols, its well-known for its antioxidant properties. It has energising and restructuring qualities, which also allow for better moisture control.

VEGAN OK CERTIFICATION
Incolor is VEGAN OK certified. This stan- dard was established to foster the dissemi- nation of a culture of respect for life and the environment, so that such values can be a common heritage for all. Therefore, buying a product bearing the VEGAN OK logo on the label, the consumer implicitly receives a guarantee from the manufacturer that the product does not contain animal com- ponents and so it did not directly involve exploitation and killing of animals.

NICKEL TESTED
All our formulas are nickel tested, ‹ 0,5 PPM, to guarantee greater safety in case of hyper- sensitivity.

HIGH PERCENTAGE OF NATURALITY
Hydra-Color® formula contains a high per- centage of natural derived ingredients. On average, more than 90% of the total formula is composed of raw materials of natural origin.

LOW CONTENT OF AMMONIA
The Hydra-color® phytoproteic coloring cream contains a low percentage of am- monia, which can vary according to the chosen shade.

PRE-NATURALIZED COLOR
Incolor is a pre-naturalized color: hence it doesn’t need to be mixed with a color base to reach the desired effect, even if in case of grey hair.

TREATING BASE WITH HIGH CONDITIONING POWER
Thanks to its formula enriched with princi- ple actives, the Hydra-Color® coloring cre- am leaves the hair soft and easy to comb.

PRE-NATURALIZED COLOR
Incolor is a pre-naturalized color: hence it doesn’t need to be mixed with a color base to reach the desired effect, even if in case of grey hair.

ALLERGEN FREE FRAGRANCE
We have chosen to use a fragrance without allergens, to minimize the risk of irritation.