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REUSE, REDUCE, RECYCLE

The road to packaging sustainability is under development, but it is a path made more difficult by the habits of a consumerist society.

New kind of packaging made with materials and processes that respect the environment are therefore important for the sustainability concept. It’s essential that the packaging minimises waste during the supply chain and at the consumer level: thus it becomes an “eco-friendly” packaging that guides consumers to embrace the concept of packaging reduction, reuse and recycling.

With a view to greater social and environmental responsibility, it’s therefore necessary to improve packaging design: a project that takes into account each phase of the product life cycle, which minimises the impact that packaging can produce for the future of the planet and of the generations that will follow.

That’s why the concept of Life Cycle Design is becoming increasingly popular in the packaging world. It’s a design methodology based on the concept of Life Cycle Assessment, which is the analysis of the life cycle of the products. In short, it means thinking about packaging throughout its life cycle, from production to logistics, from distribution to consumption, up to its recycling: the objective, as mentioned above, is to minimise waste, reducing the impact on environment and society.

A necessary consequence of Life Cycle Design is the trend of packaging reuse.

Designing a bottle, a jar or a box that can exist beyond the life expectancy of the product it contains, is the best way to act eco-responsibly, giving added value to the product itself.

For this reason INSIGHT is composed of packaging designed not only to be used and recycled but also to be reused.

All our bottles and jars, once their primary function of preserving, protecting or transporting products has been exhausted, can be transformed into something else, through innovative and above all sustainable solutions.

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Our Packaging

PET-post-Consumerr-revised-

The environmental sustainability of the Insight projects does not stop at the formulas, but also embraces the packaging world.

Recycled PET, OUR CHOICE

PET (Polyethylene Terephthalate) is a lightweight and durable polyester which thanks to its infinite recycling possibilities, possesses an excellent profile from the viewpoint of environmental sustainability. PET belongs to the family of thermoplastics, materials that are transformed by heat into very viscous liquids that are easily worked: they return to the solid state when the temperature is lowered. Since their structure does not undergo modifications, the material can be subjected more than once to remodelling processes using heat: this characteristic of PET makes it 100% Recyclable and it becomes possible to transform it into rPET: we chose to use 100% post-consumer recycled PET for all bottles and jars of the INSIGHT line.

CAPS – All caps of Insight jars are made of 100% recycled PP.

TUBES – Our tubes are made of a biobased material derived from sugar cane.

 

WHAT DOES IT MEAN TO USE RECYCLED PET?

• Protect the environment;

• Reduce carbon dioxide emissions: for every kg of recycled PET up to 3kg of CO2 are spared!

• Save energy: by manufacturing products from recycled PET it is possible to achieve a 50% energy savings, reducing costs and limiting harm to the environment.