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How to keep your Blonde Bright!

Many of us love our blonde locks but don’t love the upkeep. The struggle to keep your blonde hair bold and bright is real. Even when you’re diligent about your blonde hair care routine, but over time, even natural elements can cause your cool tresses to become brassy, dull and feel a little bit brittle. The consistent heat from your styling tools are damaging your already frail hair strands and starting to look a little bit…..straw-like. Your platinum highlights are looking a lot more warmer, more yellow and less bright. Your hair isn’t as shiny. You go back to the salon way sooner than you wish you had to because #root and #brass and #deadends.

However, we argue that blonde hair no longer needs to be a chore! We have compiled some easy tips and tricks to follow to help maintain your brightness,  so that you can look salon fresh for longer.

Wash Hair less often

 Yes, yes, we know you’ve heard it all before but washing your hair less is crucial for faux blondes. Frequent washing strips your scalp of its natural oils, which in turn stimulates additional oil production and makes you feel the need to wash it even more. Try just rinsing in the shower after a day at the beach or pool, and see if that gets rid of some extra oil. In place of regular shampoo, try INSIGHT Antioxidant Rejuvenating Mask, apply to wet hair, distributing evenly. Leave on 5/10 minutes, rinse thoroughly, this natural product protects the hair from external aggressions.

Choose colour Safe Shampoo

Experts recommend that after dyeing your hair it is essential to choose a specific shampoo for dyed hair, which will provide hydration, brightness and intensify the colour. INSIGHT Protective Shampoo is a line designed to brighten and enhance the colour, revitalizing the hair. The formulas are rich with extracts and natural oils, which protects the hair while preserving the brightness of colour. Ensuring colour lasts longer and is more resistant to washing.

Use Conditioner or Hair Mask

Professional stylists recommend alternating both products. The use of conditioning cream is mandatory to close the hair cuticle well and to better reflect the light by enhancing the brightness and enhancing the colour. You can apply hair masks for dyed hair that will enhance the colour, prolonging colour and smooth condition of the hair.

Use Anti Yellow Shampoo

In addition to using a specific shampoo for coloured hair, it is advisable to wash it with a Anti Yellow Shampoo to remove any undesired yellow and golden reflections all while enhancing and brightening grey and bleached hair to help achieve more intense brightness.

Try rinsing your hair with cool temperature water for the final rinse

One step you can add to this routine is making sure to finish off with a cold rinse each time you wash your hair. This will help keep your hair lustrous and shiny. If you think that water temperature isn’t important, think again because it actually is. If you learn how to use water of different temperatures to your favour, then it may really benefit your hair. Hot water can make your hair easy to break and weaken the hair roots.

Reduce the Heat

Try to blow-dry your hair as little as possible and give the blow dryer a break and go natural if you can. Avoid flat-irons, too, as they will do further damage to already-dry hair. Save the hot tools for special occasions and embrace your hair’s natural texture on a day-to-day basis. Try a natural hair oil to discipline frizz without heat for an effortlessly smooth undone style. When your hair is still damp reach for INSIGHT Styling oil NON OIL or liqiud crystals and distribute through your strands, —this will help to keep the frizz at bay! Then either air dry loose or style in a braid for a more controlled texture once your hair has dried.

In conclusion, follow these easy tips and tricks to help maintain your brightest,

  1. Wash hair less
  2. Make your colour last by using Colour Safe Shampoo
  3. Finish your hair wash with cold water
  4. Read the labels and avoid sulfates
  5. Don’t skip conditioning
  6. Try using an ANTI-YELLOW Shampoo
  7. Use hot tools less
  8. Deep condition your hair with hair mask

There you have it! These tips will help restore that luster to your locks, and keep your hair looking refresh and healthy! So what are you waiting for? Throw those hair worries to the wind and book that appointment today, and invest in your favourite hair staples.

 

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Sulfates in Shampoo: Should You Avoid Them?

Sodium lauryl sulfate (SLS) and Sodium laureth sulfates (SLES) are ingredients commonly used in producing shampoo, soaps, detergents, toothpaste and a whole lot of personal care products.

SLS and SLES are found in high concentrations in industrial products, including engine degreasers, floor cleaners, and car wash products and used in lower concentrations in household and personal care products such as cleaning products, toothpastes, shampoos, and shaving foams.

The foaming action means that a person can spread the shampoo over a greater area of their head. It may also help any active ingredients in the shampoo work deeper into the hair to remove dirt and excess oil. Of course, this may also mean that the person uses less shampoo. Sodium laurel surfactant, which is a chemical that breaks down surface tension. The result? More effective cleaning and lots of big bubbles. SLS is cheap to produce, and it creates the type of lather that people have been conditioned to think means “clean,” so it’s a staple of conventional personal care. It’s also a staple in industrial cleaning products, so if you have an engine that needs to be degreased it can do that too.

The most common sulfates found in store-bought shampoos include sodium lauryl sulfate, sodium laureth sulfate, and ammonium laureth sulfate. Other products may contain slight variations of these compounds, as well. These are not true sulfates, but they carry out the same role.

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Self Care GIFT Ideas that Every Mum Needs!

Mums have always done it all. That’s why trying to pick out the perfect Mother’s Day gift can be extra tough every year. What can you gift to someone who deserves so much more than a day, more than just a greeting card, someone who deserves the world? Talk about pressure!

One of the best things that you can give mums on their special day is a bit of time for self care – give the mums in your life the power to treat themselves. Yes, we’re talking about self-care products.

Here at INSIGHT we’re all about taking some time out for yourself. Whether you want to help your mum splash out on a day of self-pampering or you’re looking for something that’ll make her day – to day a little more luxe. We’ve got you covered with our top-notch picks to help mum take a real break and care for their hair using powerful certified organic ingredients – and taking care of their skin with some luxe skincare products to give her a luxury experience she deserves.

1.) Choose something you already know she loves.

You can’t go wrong when you buy something you know she’d choose for herself, such as her favourite hair or skin care product or loves anything organic.

2.) What has mum been missing lately?

Give mum the power to treat themselves. Yes we’re talking about self-care products. Create your own gift pack. Put together her favourite organic haircare products, and skin care range – add a bow and your done!

3.) A good-gift should be both beautiful and practical.

Check out our INSIGHT website for beneficial hair & skin products that will prove to be very useful in her day to day life. From various hair type ranges to our skin care collection; these beauty products are perfect for Mum’s-on -the-go.

4.) Give her time to herself.

Finding time to get glamorous when you have kids can be a challenge. Sometimes a real shower to wash her hair isn’t even in the cards. But because we firmly believe beauty makes you feel good on the inside, it’s worth finding ways to get the job done against all odds. From overnight treatments to do-it-all products, we have a wide selection of hair & beauty products to choose from. A great one is to give mum a day off. Do the laundry, dishes, mop the floors, cook dinner, and let her relax with a wine, face mask, hair treatment, good book and her feet up!

5.) Deliver a gift from the heart.

Make it personal and include a little bit of yourself. Sometimes it’s the simplest gifts that mean the most. You’re never to old to create a piece of art, handmade card or letter that tells mum how you feel about her. Perhaps share a collection of old photos that bring back happy memories or new photos of your children are always wonderfully heartfelt and treasured.

Give mum something that will help her to have beautiful glowing skin along with healthy shiny hair & an experience that she will remember long after the box of chocolates and flowers.

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Going Going Blonde…Here’s our top tips to achieve healthy blonde locks!

When we see our favourite celebs go brunette to blonde in the blink of an eye it’s easy to get swept up in the idea of having lighter locks in a heart beat, but sometimes it’s not that easy. Let’s quickly talk about the top 4 things you should know before going blonde…So, you’re thinking of going blonde? What shade of blonde? Light blonde, dark blonde, ash blonde, platinum, golden, silver, creamy, buttery, caramel, strawberry or balayage…it’s like a buffet! But with so many choices, dyeing your hair blonde isn’t quite as simple as it sounds. We share with you the top 4 things you need to know before picking up the peroxide. When it comes to going blonde it usually involves dramatic highlighting to the hair as well an up-keep and maintenance schedule that is pretty demanding… we are talking weekly treatments and possibly monthly salon appointments.

  • SAY NO TO DIY

At home box dye kits are good for reviving dull hair or to go a shade or two lighter (or darker) but when it comes to changing the genetic colour of your hair, leave it to the experts.
DIY kits can do some serious damage to your hair so its best to make sure you visit your local INSIGHT salon to help you create a plan of attack to get you to the perfect blonde! Now depending on what your natural hair colour is, what type of hair you have, what shade of blonde you want, and whether you’ve dyed your hair previously or not, will all determine the method needed to bleach your hair, and how your colourist will achieve it. There are so many things to consider for a successful bleach job. It’s both science and an art form!

INSIGHT offers INCOLOR, a high quality dye system, with a low ammonia content, highly hydrating and protective. Guarantees intense colours and long-life reflections, while protecting the hair fibre. Hydra-Color® is an innovative blend of natural esters 55 (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derived from Lactic and Citric Acids, with a protective, but above all moisturising, action. During the colouring process, our Hydra Color formula has an unique reaction that unlocks a new level of hydration and colour intensity.

  • IT’S A PROCESS

Dramatically changing the colour of your hair can do some major damage to it, particularly if you’re going from dark brown to light blonde. How much damage depends on the current condition of your hair (which is why it is so important to have your colour done in salon). But don’t fret! Here at INSIGHT PROFESSIONAL, we use the ground breaking INCOLOR / HYDRA-COLOR® SYSTEM which goes hand-in-hand when it comes to blondes and highlights. INCOLOR is a professional formula with hydra colour blend, which contains a high percentage of natural derived ingredients. On average, more than 90% of the total formula is composed of raw materials of natural origin. Hydrating repairing masks, oil treatments, and deep conditioners are also highly recommended after colouring hair. Speeding up the lightening process will put your hair at risk of breakage and split ends. Big changes need time and patience. Depending on the look you are after, your stylist will discuss the highlighting technique best suited to you as well as a toner.

  • CONSIDER THE MAINTENANCE

Dyed blonde hair requires an extra dose of care and conditioning. Well once you go blonde your hair won’t be the same. Not only have you altered the colour of your hair but also the structural bonds, decreasing elasticity and the ability to absorb moisture. These changes will make your hair vulnerable, which means blonde hair needs more TLC. Expect to add 30 minutes to your morning routine, thanks to the additional conditioning and styling required. In terms of products, no doubt you will need a moisturising shampoo and conditioner, one that also combats brassiness. AFTER THE COLORING SERVICE, THE HAIR NEEDS TO RECEIVE A SPECIFIC TREATMENT TO RESTORE THE NATURAL PH OF THE HAIR AND TO HELP CLOSE THE SCALES ON HAIR’S CUTICLE. Our POST CHEMISTRY products help to maintain a long-lasting beautiful colour, ensuring the protection and health of the hair. If your blonde or grey hair turns yellow, this can happen because of the weather conditions and pollution, which penetrate into the hair making it dull. For this reason you will need to try INCOLOR Anti-yellow Shampoo, to remove the undesired yellow reflections typical of grey or blonde hair (both natural and bleached). The Anti-Yellow Shampoo removes any undesired yellow and golden reflections all while enhancing and brightening grey and bleached hair, neutralising the tendency to yellow, and leaving the hair soft and brighter. In terms of salon visits, depending on how fast your hair grows, you will be making appointments every 4-6 weeks for touch-ups. This is where Balayage (the gradual faded look from the roots to ends) can alleviate your time in the salon, however does require similar maintenance to keep locks healthy and moisturised.

  • HYDRATION IS ESSENTIAL

There’s no denying it, bleaching and colouring does damage your hair structure. Colored hair is high maintenance, but looking after your locks will pay off. Choose special deep conditioning care products with moisturising nutrients. Leave-in conditioner is the answer, and super easy to add to your home haircare routine. Our tip: apply a hair treatment twice a week. To get the most out of the regenerative treatment, wrap your hair up in a damp warm towel and let the mask do its job for 30 minutes to BRIGHTEN, ENHANCE AND REVITALISE COLOURED HAIR. Thanks to INSIGHT COLORED HAIR  its formula’s are rich of extracts and natural oils, to protect the hair while preserving the brightness of colour, ensuring it lasts longer and is more resistant to fading.

Hair that’s lost its ability to absorb moisture is not healthy, and unhealthy hair is impossible to style. Sadly, most of us tend to use the flat iron to smooth the frizz for a slick finish, making the problem worse. Remember avoid heat, keep hair from going brittle with a daily dose of hydration, and always use a good protein rich treatment like our INSIGHT Damaged Hair range to help protect the hair and restore its natural hydration!

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How to Choose the Best Shampoo for your Hair Type!

Every hair type is unique. There is an important reason why you must identify your hair type – to help you pick the right shampoo or hair care product specially formulated for that hair type. The difference lies not just in hair length or thickness as several factors can come into play.

When it comes to picking the right INSIGHT hair care, you will find there are different formulations not just for hair type, but also for the different hair concerns. As such, you can find a Shampoo & Conditioner according to the level of damage or type of hair concern. INSIGHT has an extensive range of Shampoo / Conditioner formulations to match your hair care needs, to help you create your own daily ritual of beauty and wellness.

 

DRY HAIR

Is your hair screaming for moisture? Does your hair feel noticeably dry & less manageable than normal? This is because dry hair makes styling way more difficult & is more prone to frizz and break. Treat your dry hair and ends with INSIGHT DRY HAIR. The special mix of Organic Oat Extract + Coconut Oil, Illipé Butter, Sweet Almond Oil is designed to Nourish & Revitalise even the most driest of hair types, without weighing it down. ⁣This product line is perfect for anyone that is struggling with Dry Hair and needs to lock in moisture and help nourish your hair from within.

 

DAMAGED HAIR

Is breakage one of your main hair concerns? If your hair looks dry and snaps very easily, it is likely it is damaged. Our INSIGHT DAMAGED HAIR range is perfect for anyone that is struggling with damaged hair. Our special mix of Organic Wheat Germ + Olive Butter + Argan Oil + Rice Bran Oil + Bamboo + Sea Kelp extract is designed to Restructure & Moisturise brittle hair to repair the hair back to luscious & healthy.⁣⠀

 

FRIZZY HAIR

If you suffer from frizzy hair, you may notice that it gets a lot worse in humidity or rainy weather. The main cause of frizz is dehydration of the hair strands. If your hair is dried out, it absorbs more moisture from the atmosphere, which causes more frizz. Your hair loses moisture as the day goes on, so whilst your hair looks fab in the morning, you may notice deterioration as the day goes on and your cuticle opens up. Our INSIGHT ANTI-FRIZZ range is perfect for anyone that is struggling with frizzy hair. Our special mix of Organic Linseed Extract + Cocoa Butter + Cotton Oil +Hemp Oil all work together to calm the frizz and reduce hair breakage. It’s formulation works to give high moisturising properties and helps detangle the hair and gain more silkiness and shine.

 

COLORED HAIR

Is your hair colour fading & losing it’s luster? Your hair becomes completely stripped and refuses to hold hair colour. Prevent unnecessary stripping of colour with INSIGHT COLORED HAIR range…perfect for anyone struggling to maintain the colour depth of their vivid colour-treated hair.
Inspired by nature’s fade-defying ingredients of mango butter, grape seed oil & macadamia oil, all formulated to achieve colour protection & COLORLAST results.

 

HAIR LOSS

Do you have weak hair or suffering from hair loss? Look no further…..Regrow hair naturally without toxic chemicals & painful procedures. We have INSIGHT LOSS CONTROL an organic Shampoo rich in active ingredients & organic extracts to help condition the hair growth, and help it grow back healthy & strong! ⁣Our special mix of Organic Chestnut + Menthol + Guarana Extract +  Organic Echinacea Extract is designed to strengthen the scalp in depth, gives back it’s vitality from roots to tips.

 

SENSITIVE SCALP

One of the main signs of a sensitive scalp is a tingling, prickly feeling all over your head…We have the Solution!⁣
Our INSIGHT SENSITIVE range is perfect for anyone that is suffering from sensitive scalp condition such as eczema, psoriasis, dermatitis or itchy & flaky scalp. Our special mix of Pumpkin extract & Quince extract is designed to hydrate & moisturise the hair, while treating dry scalp & yet, cleansing it! Formulated for the entire family (including children), dermatologically and nickel tested to guarantee maximum gentleness and skin-friendliness.

 

DANDRUFF

Dandruff feels like the skin of the scalp has become overly dry and flaky, resulting in an itchy feeling. If you constantly research how to get rid of dandruff and nothing works, try INSIGHT ANTI-DANDRUFF. Our special mix of Rosemary Extract + Organic Thyme Extract + Organic Sage Extract is formulated to eliminate dandruff and fight against its reappearance.

 

Thankfully we live in a world where there are numerous alternatives to different hair care products to suit different hair types. INSIGHT strive to use the best ingredients that nature has to offer, with a strong passion for ethical & cruelty free manufacturing, to give you healthier & stronger hair, all made from powerful plants & certified organic extracts!⁣
⁣🌿 Make the change today & choose eco-friendly hair care products.

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FANTASY COLOURS – Tips for Maintaining Bright Hair Colour!

Pack a Pigment Punch with our NEW fastest colours

Dying your hair is always fun and it’s also a great way to kickoff the new year! Pack a pigment punch with our NEW fastest colours. INCOLOR Enhancing Direct Pigments, a new, easy-to-apply formulation in gel form to place accents on hair tips, fringes or face-frame sections; create exciting ombre and highlighting effects. Fastasy colours are the ultimate tool for creative colour.

 

Good Color Starts with Healthy Hair

Unhealthy, damaged hair will not hold colour well. You may make it from black hair to pink in a week by bleaching your hair twice a day but that pink won’t hold because your hair is in rough shape. Be patient with your journey from dark hair to coloured hair. Make sure to nurture your hair. Hair masks and repair products are your best friends! Try INSIGHT DAILY USE  Energizing Mask & INSIGHT DRY HAIR Nourishing Mask.

 

Rinse Hair with Cool Water

This is actually my best tip. Warm water opens the hair cuticle allowing the colour to escape. I’m not saying you need to wash your hair with ice cold water, but in reality, the colder the better. Wash and rinse hair in cold water, toss it up in a towel then crank that water up for the rest of the shower.

Cold water also helps reduce bleeding if you have more than one color, otherwise your hair colour will just turn into a mess similar to when you mix different colors of paint together.

While we’re on the subject of water, it should be noted that swimming in chlorinated water is awful for your hair color. (But hey, if you want to fade your hair, go for it!) For good measures, just keep your hair dry as much as possible and avoid hot water!

 

Avoid Shampoos with Sulfates & choose SLS/SLES FREE

Sulfates (Sodium Lauryl Sulfate & Sodium Laureth Sulfate) and alcohol-based products are two huge things that will fade any hair colour. Sulfate free shampoos can be kind of tricky to find sometimes, but they’re definitely worth switching to. INSIGHT professional has a wide selection of hair shampoos & conditioners which are SLS/SLES FREE. Instead INSIGHT uses gentler cleansing agent, derived from coconut, using a more dermo-compatible cleansing product means protecting scalp health and balance over time.

Even with sulfate free shampoo, you should still try to cut back on shampoo use. Shampoo strips your hair of its natural oils, as well as the colour. If you’re lucky enough to not have super greasy hair, skip washing every other day and use a protective MASK on your off days. Our choice is INSIGHT COLORED HAIR Protective Mask which protects hair colour, & deeply nourishes the hair, leaving it softer & healthier than ever.

 

Avoid Prolonged Exposure to the Sun

Just like your skin, the sun isn’t necessarily good for your hair color. Try wearing a hat if you’ll be spending a long time in the sun. There are also products to protect the hair from weather conditions, sun rays, chlorine & sea salt. We recommend trying INSIGHT ANTIOXIDANT rejuvenating MASK & INSIGHT ANTIOXIDANT protective hairspray.

All of the above should help you maintain your hair colour & enjoy your vivid pigments for fashion results on the fly!

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How to take Care of your Hair – Summer Hair Care

While Summer is known for being a season of carefree fun in the sun, did you know that it can also be the most damaging season for our hair? Those long days basking in the summer sunlight and taking dips in the pool or the ocean can dry out your hair, leaving it looking limp, lackluster, and lifeless. Keep your hair happy and healthy all Summer long using these natural, chemical-free methods.

1. Cover Up!
The sun is known for its harsh UVA and UVB rays that can do a number on our skin—causing everything from dryness and signs of skin aging to sunburns and skin cancer. But the effects of the sun’s rays don’t end at our epidermis. Fact is sunlight—as warm and inviting as it may seem—can do a number on our hair. To protect your hair from fading and drying out due to the sun you’ll want to keep them protected all season long. Wear a fashionable floppy hat or a stunning silk scarf. The fact is you have to protect your hair the same way you’d protect your skin from the sun if you want it to look its best. A hat reduces damage caused by wind, especially if your hair is prone to tangling, and protects colour-treated hair.

2. Put your hair up in loose, comfortable styles
A messy braid is ideal for keeping your hair under control and minimising exposure to the sun. Tight hairstyles can be damaging because they tend to pull and tear hair, especially if your hair is dry from the summer heat. Overly tight hairstyles—ponytails, braids, buns, and the like—can pull on our strands and cause breakage. During the summer months when our hair is extra fragile from the heat, take care to style your hair into loose knots and braids and steer clear of plastic elastics which can do further damage, opting instead for soft hair ties or bobby pins.

3. Wash less often
Frequent washing strips your scalp of its natural oils, which in turn stimulates additional oil production and makes you feel the need to wash it even more. Sweat and summer go hand-in-hand but washing your hair frequently to get rid of the grease isn’t doing it any favours. Try just rinsing in the shower after a day at the beach or pool, and see if that gets rid of some extra oil. In place of regular shampoo, try INSIGHT Antioxidant Rejuvenating Mask, apply to wet hair, distributing evenly. Leave on 5/10 minutes, rinse thoroughly, this natural product protects the hair from external aggressions.

4. Reduce the heat
Try to blow-dry your hair as little as possible. It is already exposed to a significant amount of heat on a daily basis in the summer, and it will probably air-dry quickly anyways, so give the blow dryer a break and go natural if you can. Avoid flat-irons, too, as they will do further damage to already-dry hair. Save the hot tools for special occasions and embrace your hair’s natural texture on a day-to-day basis. Try a hair oil enriched with Organic Ginkgo and Organic Aloe Extract to discipline frizz without heat for an effortlessly smooth undone style. When your hair is still damp reach for INSIGHT Styling oil NON OIL or liqiud crystals and distribute through your strands, —this will help to keep the frizz at bay! Then either air dry loose or style in a braid for a more controlled texture once your hair has dried.

5. Protect your Hair with Organic hair treatments
There are shampoos that contain UV protection, but most of those are chemical-laden, conventional shampoos that I’d recommend avoiding. One quick way to add some protection to your hair is try using a hair Shampoo & Conditioner that helps protect your hair from mechanical stress, pollution and dyes. Try INSIGHT Rejuvenating Shampoo / Conditioner which contains + Organic Carrot Extract to perform an antioxidant action against the harmful effects of free radicals.
The chlorine in swimming pools and the salt in the ocean are both incredibly drying—and can even strip color-treated hair of its hue. Since our dry hair is very porous and is always seeking moisture, when we dive right in with dry hair, our strands absorb these drying waters. Before taking the plunge, wet your hair with fresh water—or better yet, apply an organic oil spray for added protection. Try INSIGHT Protective Hair Spray on the hair before and during the exposure to sunlight. This product protects the hair from the harmful effects of free radicals thanks to the natural ingredients + Organic Coconut Oil + Hazelnut and jojoba Oils, and shields  your hair against weather conditions, sun rays, chlorine & sea salt.

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Our Packaging

PET-post-Consumerr-revised-

The environmental sustainability of the Insight projects does not stop at the formulas, but also embraces the packaging world.

Recycled PET, OUR CHOICE

PET (Polyethylene Terephthalate) is a lightweight and durable polyester which thanks to its infinite recycling possibilities, possesses an excellent profile from the viewpoint of environmental sustainability. PET belongs to the family of thermoplastics, materials that are transformed by heat into very viscous liquids that are easily worked: they return to the solid state when the temperature is lowered. Since their structure does not undergo modifications, the material can be subjected more than once to remodelling processes using heat: this characteristic of PET makes it 100% Recyclable and it becomes possible to transform it into rPET: we chose to use 100% post-consumer recycled PET for all bottles and jars of the INSIGHT line.

CAPS – All caps of Insight jars are made of 100% recycled PP.

TUBES – Our tubes are made of a biobased material derived from sugar cane.

 

WHAT DOES IT MEAN TO USE RECYCLED PET?

• Protect the environment;

• Reduce carbon dioxide emissions: for every kg of recycled PET up to 3kg of CO2 are spared!

• Save energy: by manufacturing products from recycled PET it is possible to achieve a 50% energy savings, reducing costs and limiting harm to the environment.