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The road to packaging sustainability is under development, but it is a path made more difficult by the habits of a consumerist society.

New kind of packaging made with materials and processes that respect the environment are therefore important for the sustainability concept. It’s essential that the packaging minimises waste during the supply chain and at the consumer level: thus it becomes an “eco-friendly” packaging that guides consumers to embrace the concept of packaging reduction, reuse and recycling.

With a view to greater social and environmental responsibility, it’s therefore necessary to improve packaging design: a project that takes into account each phase of the product life cycle, which minimises the impact that packaging can produce for the future of the planet and of the generations that will follow.

That’s why the concept of Life Cycle Design is becoming increasingly popular in the packaging world. It’s a design methodology based on the concept of Life Cycle Assessment, which is the analysis of the life cycle of the products. In short, it means thinking about packaging throughout its life cycle, from production to logistics, from distribution to consumption, up to its recycling: the objective, as mentioned above, is to minimise waste, reducing the impact on environment and society.

A necessary consequence of Life Cycle Design is the trend of packaging reuse.

Designing a bottle, a jar or a box that can exist beyond the life expectancy of the product it contains, is the best way to act eco-responsibly, giving added value to the product itself.

For this reason INSIGHT is composed of packaging designed not only to be used and recycled but also to be reused.

All our bottles and jars, once their primary function of preserving, protecting or transporting products has been exhausted, can be transformed into something else, through innovative and above all sustainable solutions.

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Natural Hair Care

INSIGHT is the line formulated in our laboratory to create a synergic action between the ancient wisdom of phyto extracts and phyto oils and the ethical choice to work with organic ingredients. Nature is our source of inspiration.


INSIGHT products are nourishing, rich in protective and at the same time essential active ingredients, in accordance with a healthy choice of purity of the formulas.
Innovative, nonconventional formulations that protect hair health and radiance through rigorous selection of the raw materials, at the same time guaranteeing absolute styling perfection and high professional content.


The mission of INSIGHT is eco-sustainability, both environmental and social. Being within the reach of all, offering gentle yet effective green formulas: professional quality at accessible prices.